MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!
#TheInEVitable #EV #MotorTrend
0:43 - QOTD - Why aren't Independent Gas Stations adding EV Chargers?
5:27 - About Cupra.
9:03 - Introducing Cupra! Success in Europe and Plans for the US.
13:20 - Understanding the US Market and Consumer Preferences.
22:44 - Cupra's Product Strategy and Future Offerings.
26:06 - Volkswagen Group.
31:28 - Cupra's Unique Product Strategy.
34:07 - Understanding the U.S. Market Dynamics.
35:13 - Building Brand Desirability Over Awareness.
39:55 - Lessons from Past Automotive Launches.
44:07 - Flexibility in Powertrain Strategy.
45:08 - Rollout of Electrification.
48:42 - Designing for the Driver Experience.
51:54 - Wayne Griffith: A Journey Through Cars.
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