Learning in Product: How Wrong are You Ready to Be? • David Hussman • YOW! 2017

This presentation was recorded at YOW! 2017. #GOTOcon #YOW
https://yowcon.com

David Hussman - Software Maker

ABSTRACT
While many #Scrum teams talk proudly about progress, fewer engage is rich discuss about product. Many teams who become more confident in progress, or getting work done, often embrace the more ambiguous question of product, or “Are we meeting the needs of our customers”, with some customers buying, by paying for subscriptions, and others buying in, by showing (and glowing about) their use of the system.

In this session, I’ll share experiences helping companies adopt a customer and product / services approach. From small digital product companies to large enterprises who are IT focused, I will present an approach for moving to or augmenting an existing move towards impact driven work.

Topics that will be covered include:
• mapping teams to #products and services
• early #ProductDiscovery
• blending product discovery and #ProductDelivery
• and if there is enough time, ideas for doing these things at scale.

If we run out of time, there is always the hallways, where some of the best conversations take place. Feel free to stop me and chat me up. All I ask is that you bring your curiosity and skepticism, but leave any cynicism behind.

RECOMMENDED BOOKS
Marty Cagan • Inspired • https://amzn.to/4e5l2r2
Anthony W. Ulwick • Jobs to Be Done • https://amzn.to/4elaVhu
Gregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3
Gregor Hohpe • Platform Strategy • https://amzn.to/4fPLW7p
Stephanie Stimac • Design for Developers • https://amzn.to/3EhuN4T
Gene Kim, Jez Humble, Patrick Debois, John Willis & Nicole Forsgren • The DevOps Handbook • https://amzn.to/3WBjzCM
Matthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQ
Gene Kim, Nicole Forsgren & Jez Humble • Accelerate • https://amzn.to/3WCG5uT
Marty Cagan • Empowered • https://amzn.to/42kuKAj

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